.NEARLY ONE BILLION individuals are actually directing their votes in India's general political election. It is the most significant democratic workout in history-- and also might also be actually the most costly. Spending is anticipated to reach out to 1.35 trn rupees ($ 16bn), according to the Centre for Media Research Studies (CMS), an Indian charitable. That will be greater than double the volume spent in the previous election in 2019 and also go over the money sprayed in America's presidential political election in 2020. Why perform Indian political parties spend such huge sums?